N.M. Code R. § 12.2.7.17

Current through Register Vol. 35, No. 11, June 11, 2024
Section 12.2.7.17 - EVIDENCE OF ADVERTISED VALUE OR BARGAIN REQUIRED

Any seller who makes a comparison price advertisement or other savings claim must retain any and all documents evidencing the basis for the comparison or other savings claim for a period of at least two years after the last date on which the advertisement was made. It is an unfair or deceptive practice for any seller who advertises using a reference or comparison price, or other savings claim, to fail to retain any and all documents evidencing the basis for the comparison claim or other savings claim for a period of not less than two years after the last date on which the claim is made.

N.M. Code R. § 12.2.7.17

7/15/98; 12.2.7.17 NMAC - Rn, 1 NMAC 2.7.17, 02/14/08