N.M. Code R. § 12.2.7.10

Current through Register Vol. 35, No. 11, June 11, 2024

Section 12.2.7.10 - COMPARISON TO SELLER'S FUTURE PRICES

It is an unfair and deceptive practice for a seller to advertise an introductory offer or to compare its current price for a good with the price at which the good will be offered in the future, unless both of the following requirements are met:

A. the future price takes effect within a reasonable time not to exceed 30 days after the introductory offer of price comparison is first published; and

B. after the end of the introductory sale, the advertised future price of the good becomes the seller's regular and customary price.

N.M. Code R. § 12.2.7.10

7/15/98; 12.2.7.10 NMAC - Rn, 1 NMAC 2.7.10, 02/14/08