N.M. Code R. § 12.2.5.14

Current through Register Vol. 35, No. 11, June 11, 2024

Section 12.2.5.14 - COMPARATIVE CLAIMS

It is an unfair or deceptive trade practice to make an environmental marketing claim that includes a comparative statement unless:

A. the claim is presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception; and

B. the marketer is able to substantiate the comparison.

N.M. Code R. § 12.2.5.14

5/1/98; Recompiled 10/15/01