N.M. Code R. § 12.2.4.11

Current through Register Vol. 35, No. 11, June 11, 2024

Section 12.2.4.11 - "OVER INVOICE/UNDER INVOICE" DISCOUNT CLAIMS

It is an unfair or deceptive trade practice for a dealer to use the term "invoice" or "invoice price" in advertising unless the term is used in reference to the manufacturer's or distributor's total invoice price on a vehicle and the advertisement clearly and conspicuously includes one or both of the following disclosures:

A. "the invoice may not represent actual dealer cost"; or

B. "the factory invoice refers to the manufacturer's or distributor's total invoice price".

N.M. Code R. § 12.2.4.11

5-1-98; Recompiled 10/15/01