Current through Register Vol. 56, No. 21, November 4, 2024
Section 3:17-1.6 - Grounds for denying use of alternate or trade names(a) The Commissioner may deny an application to use an alternate or trade name if: 1. The name is lewd, offensive or otherwise inappropriate for the conduct of the licensed activity; or2. The name would create a substantial risk of misleading or confusing consumers. N.J. Admin. Code § 3:17-1.6