N.J. Admin. Code § 3:16-2.3

Current through Register Vol. 56, No. 23, December 2, 2024

Section 3:16-2.3 - Advertising

(a) No licensee shall make, publish disseminate, circulate or place before the public, or cause directly or indirectly to be made, published, disseminated, circulated, or placed before the public, in a newspaper, magazine or other publication, or in the form of a notice, circular, pamphlet, letter or poster, or over any radio or television station, computer modem, or in any other way, an advertisement, announcement or statement containing any assertion, representation or statement which is inaccurate, untrue, deceptive or misleading.

(b) A licensee is prohibited from using on his stationery, records, forms literature or advertising the words "bank" or "banking," or any other words which might imply that the licensee is a bank or is engaged in the banking business.

(c) An advertisement for public auction of unredeemed pledges shall be placed in three consecutive issues of a daily or weekly newspaper of general circulation in the city or county where the pawnbroker's business is conducted. In addition, the licensee may place advertisements in such other publications as he or she deems appropriate. Each advertisement shall include notice of the time and site of the public auction. Copies of all advertisements shall be retained for examination by the Department.

(d) The licensee shall conspicuously post a list of items available for sale on the licensee's principal business premises at least three days prior to the date of public auction, and the licensee shall make the list available to members of the public upon request.

N.J. Admin. Code § 3:16-2.3

Amended by R.2006 d.408, effective 12/4/2006.
See: 38 N.J.R. 2771(a), 38 N.J.R. 5009(b).
In (d), substituted "public auction" for the second occurrence of "sale".