N.J. Admin. Code § 13:45A-9.3

Current through Register Vol. 56, No. 24, December 18, 2024

Section 13:45A-9.3 - Price reduction advertisements; merchandise advertised at a price of less than $ 100.00

(a) An advertiser offering a price reduction on merchandise at a price of less than $ 100.00 shall, in addition to complying with the provisions of N.J.A.C. 13:45A-9.2:

1. State with specificity in any price reduction advertisement the period of time during which the price reduction shall be applicable, unless that merchandise is advertised in the manner set forth in N.J.A.C. 13:45A-9.2(a) 1i through iii;

2. Ensure that the amount of the price reduction is sufficiently large that the consumer, if he or she knew what the former price was, would believe that a genuine bargain or saving was being offered; and

3. Comply with the provisions of N.J.A.C. 13:45A-9.4 if the advertisement makes reference to a former price or price range; however, this requirement shall not apply to merchandise discount offers made in accordance with N.J.A.C. 13:45A-9.8.

N.J. Admin. Code § 13:45A-9.3

Amended by R.1993 d.6, effective 1/4/1993.
See: 24 New Jersey Register 684(a), 25 New Jersey Register 192(a).
Deleted (a)3iii; stylistic revisions.
Repeal and New Rule, R.1996, d.309, effective 7/1/1996 (operative August 15, 1996).
See: 28 New Jersey Register 1186(a), 28 New Jersey Register 3304(a).
Section was "Price reduction advertisements".
Amended by R.1998 d.489, effective 10/5/1998.
See: 29 New Jersey Register 3772(a), 30 New Jersey Register 3657(b).
Rewrote (a)3.