No club licensee shall advertise, directly or indirectly, or allow, permit or suffer any advertising to non-club members the availability of alcoholic beverages at its licensed premises; provided, however, that the prohibition here in shall not apply to the holder of any special permit issued by the director and authorizing the sale of alcoholic beverages at a social affair to be conducted at the club's licensed premises, with respect to such particular affair providing the social affair permit number is indicated in the advertisement.
N.J. Admin. Code § 13:2-8.13
See: 22 New Jersey Register 1811(a), 22 New Jersey Register 2508(c).
Deleted text regarding allowance of "signs on the interior" of club premises.