N.H. Admin. Code § Res 3301.01

Current through Register No. 50, December 12, 2024

Section Res 3301.01 - Purpose of the Joint Promotional Program

(a) The purpose of the New Hampshire joint promotional program (JPP) is to invest in tourism promotional initiatives developed by independent groups or organizations which will compliment the state of New Hampshire's marketing initiative.

(b) The primary goals of the program are to develop New Hampshire as a year-round visitor destination, to increase overnight stays, to enhance the quality and effectiveness of marketing to visitors, and to encourage cooperative marketing efforts for the promotion of New Hampshire.

(See Revision Note at chapter heading for Res 3300) #6022, eff 4-24-95; ss by #7684, eff 7-1-02; ss by #9102, eff 7-1-08