Section Ins 2604.12 - Identity of Insurer(a) All advertisements shall make the insurer's identity clear. An advertisement shall not use a trade name, service mark, slogan, symbol or other device that could mislead or deceive as to the true identity of the insurer.(b) An advertisement that uses an address other than the insurer's home office shall properly identify such address as a district office, branch office, or other office. An advertisement that uses a designation such as "Disability Division" shall not give such designation greater prominence than the name of the insurer. An advertisement shall not use such a designation except in connection with any address other than the insurer's actual office address.(c) No advertisement or sales solicitation material shall use any combination of words and/or physical materials that resemble combinations or words and/or physical materials used by agencies of the federal government or the state of New Hampshire, in any manner that might confuse and/or mislead prospective insureds to believe that the solicitation relates to an agency of the state or federal government.N.H. Admin. Code § Ins 2604.12
Amended by Volume XXXVI Number 36, Filed September 8, 2016, Proposed by #11173, Effective 12/5/2016, Expires 12/5/2026.