Section Bea 301.01 - Purpose of the Joint Promotional Program(a) The purpose of the New Hampshire joint promotional program (JPP) is to invest in tourism promotional projects developed by eligible independent groups or organizations which will compliment the state of New Hampshire's marketing initiative.(b) The primary goals of the JPP are to develop New Hampshire as a year-round visitor destination, to increase overnight stays, to enhance the quality and effectiveness of marketing to visitors, and to encourage cooperative marketing efforts for the promotion of New Hampshire.N.H. Admin. Code § Bea 301.01
Derived from Volume XLI Number 41, Filed October 14, 2021, Proposed by #13270, Effective 9/30/2021, Expires 9/30/2031.