Section 687B.079 - Prohibition of certain marketing practices1. An insurer, health care plan or other entity marketing long-term care insurance in this State, directly or through its agents or other producers, shall not engage in the following acts or practices:(a) High pressure tactics, including:(1) Any method of marketing having the effect of or tending to induce the purchase of insurance through force, fright or threat, whether explicit or implied; and(2) Undue pressure to purchase or recommend the purchase of insurance.(b) Directly or indirectly making use of any method of marketing which fails to disclose in a conspicuous manner that a purpose of the method of marketing is solicitation of insurance and that contact will be made by an insurance agent or insurance company, commonly referred to as "cold lead advertising."(c) Knowingly making any misleading representation or incomplete or fraudulent comparison of any contract of insurance or insurer for the purpose of inducing, or tending to induce, any person to lapse, forfeit, surrender, terminate, retain, pledge, assign, borrow or convert any contract of insurance or to take out a contract of insurance with another insurer, commonly referred to as "twisting."(d) Misrepresenting a material fact in selling or offering to sell a long-term care insurance contract.2. The provisions of NRS 686A.010 to 686A.325, inclusive, apply to all long-term care insurance contracts.Nev. Admin. Code § 687B.079
Added to NAC by Comm'r of Insurance, eff. 12-15-94; A by R028-10, 12-16-2010, eff. 10-1-2011