Section 172-156-005 - PUBLIC STATEMENTS A psychologist shall be accurate and objective when advertising regarding professional services or products. Unprofessional conduct includes but is not limited to:
005.01 Advertising of psychological products or services which contain: A) a false, fraudulent, misleading, deceptive statement; B) a testimonial from a patient which attests to performance of superior performance of professional service of psychologist's services;C) a statement guaranteeing any professional services;D) a statement intended or likely to appeal to a client's fears, anxieties, or emotions concerning the possible results of failure to obtain the offered services;E) a statement concerning the comparative desirability of offered services;F) a statement of direct solicitation of individual clients.005.02 Giving anything of value to a representative of the press, radio, television, or other communication medium in anticipation of or in return for professional publicity in a news item.005.03 Advertising for "personal growth groups", clinics, and agencies without a clear statement of purpose and a clear description of the services to be provided.005.04 advertising for psychological devices, books or other products offered for commercial sale without making reasonable efforts to ensure presentation of nondeceptive, accurate, or nonmisleading statements.005.05 Knowingly permitting others to misrepresent the psychologist's professional qualifications or the psychologist's affiliation with products or services for personal gain of the psychologist.005.06 Providing individual formal diagnostic or formal therapeutic services outside the context of the psychologist/client relationship.005.07 Making deceptive or misleading representations of the psychologist's education, training, or experience.172 Neb. Admin. Code, ch. 156, § 005