Part 3100.6500 - COMMUNICATING DECEPTIVE STATEMENT OR CLAIM A person shall not, on behalf of the person, a partner, an associate, or any other dentist with whom the person is affiliated through a firm or association, use or participate in the use of any form of public communication containing a false, fraudulent, misleading, or deceptive statement or claim.
A false, fraudulent, misleading, or deceptive statement or claim is one which:
A. contains a misrepresentation of fact;B. is likely to mislead or deceive because in context it makes only a partial disclosure of relevant facts;C. is intended or is likely to create false or unjustified expectations of favorable results;D. appeals to an individual's anxiety in an excessive or unfair way;E. contains material claims of superiority that cannot be substantiated;F. misrepresents a dentist's credentials, training, experience, or ability; orG. contains other representations or implications that in reasonable probability will cause an ordinary, prudent person to misunderstand or be deceived.Minn. R. agency 125, ch. 3100, ADVERTISING, pt. 3100.6500
10 SR 1613; 17 SR 1279; 35 SR 459Statutory Authority: MS s 150A.04; 150A.11; 214.15