Section R. 432.319 - AdvertisingRule 319.
(1) Expenditures by the millionaire party licensee for advertising the millionaire party must be necessary and reasonable.(2) A millionaire party licensee may advertise a millionaire party by using current and accurate information. The advertising must include all of the following: (a) Name of the millionaire party licensee.(c) Purpose for which the net proceeds will be used.(d) Date or dates of the millionaire party licensee's event.(3) Advertising must cease once the millionaire party license has expired.(4) In an advertisement via the internet, printed matter, signs, or billboards, information in subrule (2)(a-e) of this rule must be prominently displayed in the same size font, or larger, as the largest font of the other information contained in the advertisement(5) Information in subrule (2) of this rule must be continuously visible and readable in television advertising.(6) The lessor, location owner, or millionaire party licensee shall not advertise the dates or times the location is open for the purpose of conducting a millionaire party or the games that will be played at that location, unless all the information required in subrule (2) of this rule is contained in the advertising.(7) The following items are not considered advertising:(a) A message on an answering machine or voicemail by the lessor, location owner, or millionaire party licensee at a location where a millionaire party will occur.(b) Video, audio, or other means of communication that is broadcast solely within the interior of a location where the millionaire party occurs.(c) Printed matter contained within the interior of a location where a millionaire party occurs and that is intended to be visible only from the interior of the location where the millionaire party will occur.(d) An internet webpage that does not mention days, dates, times, specific games played, or program information.(e) A sign located on the property of a location where a millionaire party occurs that does not mention days, dates, times, specific games played, or game program information.Mich. Admin. Code R. 432.319
2014 AACS; 2023 MR 20, Eff. 10/24/2023