Mich. Admin. Code R. 436.1319

Current through Vol. 24-21, December 1, 2024

Section R. 436.1319 - Cooperative advertising

Rule 19.

(1) There shall not be cooperative advertising:

(a) Between a manufacturer, an outstate seller of beer, an outstate seller of wine, and a retail licensee.

(b) Between a wholesaler and a retail licensee.

(c) Between a manufacturer, an outstate seller of beer, an outstate seller of wine, and a wholesale licensee.

(2) A manufacturer, an outstate seller of beer, or an outstate seller of wine may:

(a) Pay the cost of painting the trucks of a wholesale licensee.

(b) Supply brand logo decals and advertising mats to a wholesale licensee without cost.

(c) Use the name of his wholesaler in his advertising.

(3) The name of a retail licensee shall not appear in the advertising of a manufacturer, an outstate seller of beer, an outstate seller of wine, or a wholesaler.

Mich. Admin. Code R. 436.1319

1954 ACS 84, Eff. Oct. 3, 1975; 1979 AC