Rule 2. An offer of a consumer item, except baked goods, fresh fruit, and fresh vegetables as provided in section 5(4) of the act, for retail sale at a sale price, special price, or at a price reduced by an amount or proportion, by means of an advertisement disseminated in the trade area served by any of the advertisers' retail outlets covered by the advertisement, shall disclose clearly and conspicuously, in conjunction therewith, either of the following:
Mich. Admin. Code R. 14.202