Md. Code Regs. 31.12.02.09

Current through Register Vol. 51, No. 22, November 1, 2024

Section 31.12.02.09 - Advertising

A. Advertising shall be truthful and may not be misleading in fact or implication.

B. Advertising may not use words or phrases whose:

(1) Meaning is unclear or ambiguous; or

(2) Understanding depends upon familiarity with technical terminology.

C. Advertising may not include words, phrases, or illustrations that are used in a manner which misleads or has the capacity or tendency to deceive or mislead.

D. All advertising shall contain the name and address of the HMO as filed with the Commissioner.

Md. Code Regs. 31.12.02.09