Md. Code Regs. 10.40.06.03

Current through Register Vol. 51, No. 22, November 1, 2024

Section 10.40.06.03 - Advertising

A. A podiatrist may advertise the services offered by the podiatrist subject to the provisions of this regulation.

B. Advertisements. Subject to Regulation .04, of this chapter, a podiatrist may:

(1) Place advertisements in any form of print or electronic media; or

(2) Refer to himself or herself as a:

(a) "Podiatrist";

(b) "Foot and ankle specialist"; or

(c) "Foot and ankle surgeon".

C. An advertisement may not include statements:

(1) Containing misrepresentation of facts;

(2) Likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;

(3) Likely to create false or unjustified expectations of favorable results;

(4) Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;

(5) Conveying the impression that the podiatrist could influence improperly a public body, official, corporation, or a person on behalf of a patient;

(6) Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived; or

(7) Containing representations that the podiatrist is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States

D. A podiatrist shall be accountable under this regulation if the podiatrist uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.

Md. Code Regs. 10.40.06.03

Regulation .03C amended effective March 5, 1990 (17:4 Md. R. 497); amended effective 45:13 Md. R. 668, eff. 7/2/2018