Md. Code Regs. 10.26.03.08

Current through Register Vol. 51, No. 12, June 14, 2024

Section 10.26.03.08 - Advertising

A. A licensee may advertise services subject to the provisions of this regulation.

B. A licensee may not use statements in an advertisement that:

(1) Contain a misrepresentation of facts;

(2) Are likely to mislead or deceive because, in context, the statement makes only a partial disclosure of relevant facts;

(3) Intend to or are likely to create a false or unjustified expectation of a favorable result;

(4) Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;

(5) Convey the impression that the licensee could improperly influence a public body, official, corporation, or a person on behalf of a patient;

(6) Contain a representation that the licensee is willing to perform a procedure which is illegal; or

(7) Contain a representation or implication that, in reasonable probability, can be expected to cause an ordinarily prudent person to misunderstand or be deceived.

C. A licensee is accountable under this regulation if the licensee uses an agent, partnership, professional association, or health maintenance organization to implement an action prohibited by this regulation.

Md. Code Regs. 10.26.03.08