Md. Code Regs. 03.12.01.01

Current through Register Vol. 51, No. 7, April 5, 2024

Section 03.12.01.01 - Definitions

A. In this chapter, the following terms have the meanings indicated.

B. Terms Defined.

(1) "Access" means the transmittal, display, embedding, or other availability to a user for viewing or interaction.

(2) "Device" means any medium through which digital advertising services may be accessed, including stationary or portable computing devices, tablets, phones, and smart devices.

(3) "Digital advertising services:"

(a) Includes advertisement services on a digital interface, including advertisements in the form of banner advertising, search engine advertising, interstitial advertising, and other comparable advertising services; and

(b) Does not include advertisement services on digital interfaces owned or operated by or operated on behalf of a broadcast entity or news media entity as defined in Tax-General Article, § 7.5101, Annotated Code of Maryland.

(4) "Digital interface" means any type of software, including a website, part of a website, or application, that a user is able to access.

(5) "Location" means the actual, physical location of a digital interface when a digital advertising service is accessed by a user.

(6) "User" means an individual or any other person who accesses a digital interface with a device.

Md. Code Regs. 03.12.01.01

Regulation .01 amended effective 48:25 Md. R.1071-1098, eff. 12/13/2021