Section 407-304-2 - DEFINITIONSA. Advertising or Marketing. Advertising or Marketing is:1 Any communication or activity designed or intended to increase the profitability of an entity or to increase the recipient's likelihood of purchasing service from the entity; or2 Any communication or activity that could reasonably be viewed by the recipient of the communication or activity as an attempt to increase the recipient's likelihood of purchasing a service or product.B. Affiliated Competitive Provider. Affiliated competitive provider means a competitive electricity provider whose relationship with an investor-owned transmission and distribution utility qualifies it as an affiliated interest under 35-A M.R.S.A. §707.C. Distribution Utility. Distribution utility means an investor-owned transmission and distribution utility that has an affiliated competitive provider.D. Joint Advertising or Marketing. Joint advertising or marketing is any advertising or marketing that includes, directly or indirectly, references to both the distribution utility and its affiliated competitive provider. It also includes the use by the affiliated competitive provider of the same or substantially similar name or logo as the distribution utility in a way that would require a payment for good will under Chapter 820.E. Large Investor-owned Distribution Utility. Large investor-owned distribution utility means an investor-owned transmission and distribution utility serving more than 50,000 retail customers.F. Regulated Product or Services. A regulated product or service means the transmission or distribution of electricity, services necessary to perform those functions, services for which the utility is the provider of last resort or services the Commission requires the utility to provide, except that any service that a utility provides outside its service territory is not a regulated product or service.G. Small Investor-owned Distribution Utility. Small investor-owned distribution utility means an investor-owned transmission and distribution utility serving 50,000 or fewer retail customers.65- 407 C.M.R. ch. 304, § 2