Section 239-104-6 - COMPARATIVE MSRP ADVERTISINGAdvertising a comparison of the dealer's price with a manufacturer's suggested retail price (MSRP) is prohibited, unless:
A. the advertised MSRP is in fact the "bottom line" manufacturer's suggested retail price listed on the Monroney sticker (including all accessories and options physically attached to the motor vehicle at the time of delivery to the dealer, and any charge to the dealer for transportation to the dealer), after all manufacturer discounts and manufacturer savings listed on the Monroney sticker have been deducted;B. the advertised MSRP does not include any extra charges added by the dealer;C. the advertised MSRP is referred to as the "manufacturer's suggested retail price" or "MSRP";26- 239 C.M.R. ch. 104, § 6