Section 239-104-3 - ADVERTISING LAYOUTThe following advertising techniques are in violation of these rules:
A.Footnotes and asterisks. Using footnotes or asterisks which, alone or in combination, contradict, confuse, significantly alter or unreasonably limit the principal message of the ad.B.Print size. Using any type size so small that it is not easily readable if it alters a principal message of the ad.C.Color Contrasts. Using color contrasts which render the text difficult to read if it alters a principal message of the ad.D.Photos and illustrations. Using inaccurate photographs or illustrations when describing specific motor vehicles, except when used as a general illustration of the kind of vehicle advertised (e.g., a truck, sedan, family van, etc.).E.Abbreviations and technical jargon. Using any unexplained abbreviations or technical jargon which is unfamiliar to the general public, with respect to any aspect of the advertisement on which consumers could reasonably be expected to rely, if it would significantly alter the ad.F.Disclosures. Using statements of material facts that do not meet the definition of a clear and conspicuous disclosure.26- 239 C.M.R. ch. 104, § 3