La. Admin. Code tit. 70 § III-132

Current through Register Vol. 50, No. 11, November 20, 2024

Section III-132 - Off-Premise Changeable Message Signs

A.Changeable Message Sign-any outdoor advertising sign which displays a series of advertisements, regardless of technology used, including, but not limited to, the following:

1. rotating slats;

2. changing placards;

3. rotating cubes;

4. changes in light configuration or light colors;

5. LED (light emitting diodes)/video displays.

B. Qualifying Criteria

1. Message changes must be accomplished within four seconds and the message must remain stationary for a minimum of eight seconds.

2. The message change must be accomplished in such a manner that there is no appearance of movement of the message or copy during the change. This rule is not intended to prohibit movement of the structure in sequence in order to effect a change in message.

3. The sign may not contain flashing, intermittent or moving lights.

4. The use of such technology is limited to conforming signs only. Application of such technology to nonconforming signs is prohibited.

5. Any such sign shall contain a default design that will freeze the sign in one position if a malfunction occurs.

6. Such signs shall not use animated, scrolling or full motion video displays.

7. A changeable message sign which meets these criteria shall be considered an outdoor advertising sign.

8. On stacked sign structures, changeable message signs shall be allowed one per side.

9. Changeable message signs shall not exceed 672 square feet.

C. This rule is not applicable to on-premise outdoor advertising signs.

La. Admin. Code tit. 70, § III-132

Promulgated by the Department of Transportation and Development, Office of the General Counsel, LR 25:2463 (December 1999), LR 37:916 (March 2011).

AUTHORITY NOTE: Promulgated in accordance with R.S. 48:461.