La. Admin. Code tit. 28 § LXXI-537

Current through Register Vol. 50, No. 9, September 20, 2024

Section LXXI-537 - Strand: Promotion

A. Standards

1. 10.1-Demonstrate an understanding of the nature and scope of promotion as a marketing function.

2. 10.2-Explain the role of advertising as part of a promotional mix.

3. 10.3-Explain the role of sales promotion as part of a promotional mix.

4. 10.4-Explain the role of publicity/public relations as part of a promotional mix.

B. Available Courses

1. Introduction to Marketing

2. General Marketing

3. Entrepreneurship

4. Retailing and Merchandising

5. Advertising/Sales Promotion

6. Marketing Management

7. Marketing Research

8. Insurance Marketing

9. Specialty Marketing

10. Tourism/Lodging

La. Admin. Code tit. 28, § LXXI-537

Promulgated by the Board of Elementary and Secondary Education, LR 29:2692 (December 2003).

AUTHORITY NOTE: Promulgated in accordance with R.S. 17:6(A)(10) and R.S. 17:10.