La. Admin. Code tit. 28 § CLV-703

Current through Register Vol. 50, No. 9, September 20, 2024

Section CLV-703 - School Tuition Organization Advertising

A. Each school tuition organization shall adequately advertise the availability of scholarships to the public, with an emphasis on notifying parents of students in public schools that received a letter grade of "D" or "F."

B. School tuition organizations must perform at least the following activities to adequately advertise the availability of scholarships to the public, with an emphasis on notifying parents of students in public schools that received a letter grade of "D" or "F":

1. advertise scholarship availability on the school tuition organization's website;

2. host at least one public information session regarding scholarship availability in proximity to a "D" or "F" public school; and

3. on a per parish basis, advertise scholarship availability to parents of students of "D" and "F" school at least equally to parents of students of "A", "B", and "C" schools.

C. For school tuition organization to adequately advertise the availability of scholarships to the public, all school tuition organization advertisements must:

1. specify the monetary amount of student scholarships;

2. indicate scholarship availability on a first-come, first-serve basis, with priority given to students who received a scholarship in the previous year;

3. provide scholarship application instructions and deadlines;

4. provide the school tuition organization's contact information; and

5. indicate student eligibility requirements.

D. For school tuition organization to adequately advertise the availability of scholarships to the public, all school tuition organization advertisements must not:

1. discriminate against students for any reason, including, but not limited to, race or ethnicity, religion, academic performance, students with a disability, or gender;

2. guarantee enrollment to any nonpublic school;

3. indicate that a school tuition organization's student application directly affects the status of a student's application for participation in the Student Scholarships for Educational Excellence Program; or

4. contradict any other requirement listed in R.S. 47:6301 or this policy Rule.

E. School tuition organizations are required to submit all advertisements intended to communicate with external stakeholders, including donors, families, and nonpublic schools, to the LDE within 30 working days of when the advertisement was first used. The LDE will review the advertisement for conformity with policy and statute. Such review will include but not be limited to the completeness and accuracy of any information regarding the timeframes and tax implications of making a donation. If the advertisement presents information that does not conform with policy and statute, then the LDE may require the school tuition organization to make appropriate changes to the advertisement.

F. Repealed.

La. Admin. Code tit. 28, § CLV-703

Promulgated by the Board of Elementary and Secondary Education, LR 39:1026 (April 2013), amended LR 40:499 (March 2014), Amended LR 432481 (12/1/2017).

AUTHORITY NOTE: Promulgated in accordance with R.S. 47:6301.