Section 910 IAC 2-8-7 - Suggested use of logotypes, statements, slogans, or publisher's notices for advertisingAuthority: IC 22-9.5-4-2
Affected: IC 22-9.5
Sec. 7.
(a) This section contains information which may serve as a guide for the use of the Equal Housing Opportunity logotype, statement, slogan, or publisher's notice for advertising.(b) A simple formula can guide the real estate advertiser in using the Equal Housing Opportunity logotype, statement, or slogan, including the following: (1) In all space advertising (advertising in regularly printed media such as newspapers or magazines), the following standards shall be used: | Size of Advertisement | Size of Logotype in Inches |
| 1/2 page or larger | 2 × 2 |
| 1/8 page up to 1/2 page | 1 × 1 |
| 4 column inches to 1/8 page | 1/2 × 1/2 |
| Less than 4 column inches | (') |
(2) In any other advertisements, if other logotypes are use [sic., used] in the advertisement, then the Equal Housing Opportunity logotype should be a size at least equal to the largest of the other logotypes; if no other logotypes are used, then the type should be bold display face which is clearly visible. Alternatively, when no other logotypes are used, three percent (3%) to five percent (5%) of an advertisement may be devoted to a statement of the equal housing opportunity policy.(3) In space advertising which is less than four (4) column inches (one (1) column four (4) inches long or two (2) columns two (2) inches long) of a page in size, the Equal Housing Opportunity slogan should be used. Such an advertisement may be grouped with other advertisements under a caption which states that the housing is available to all without regard to race, color, religion, sex, handicap, familial status, or national origin.(c) The following are illustrations of logotypes, statements, or slogans with the Equal Housing Opportunity logotype:(1) An example of the Equal Housing Opportunity statement shall be, "We are pledged to the letter and spirit of the State of Indiana's policy for the achievement of equal housing opportunity throughout the state. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.".(2) An example of the Equal Housing Opportunity slogan shall be, "Equal Housing Opportunity.".(d) The following are illustrations of a media notice or publisher's notice: (1) "All real estate advertised herein is subject to the Federal Fair Housing Act, which makes it illegal to advertise any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin or intention to make any such preference, limitation, or discrimination.".(2) "We will not knowingly accept any advertising for real estate which is in violation of the law. All persons are hereby informed that all dwellings advertised are available on an equal opportunity basis.".Civil Rights Commission; 910 IAC 2-8-7; filed Aug 20, 1993, 5:00 p.m.: 17 IR 39; readopted filed Oct 25, 2001, 2:15 p.m.: 25 IR 942; readopted filed Oct 29, 2007, 2:55 p.m.: 20071128-IR-910070566RFA; readopted filed Nov 19, 2013, 9:07 a.m.: 20131218-IR-910130454RFAReadopted filed 9/27/2019, 2:32 p.m.: 20191030-IR-910190407RFA