760 Ind. Admin. Code 1-18-14
Authority: IC 27-1-3-7
Affected: IC 27-4-1-4
Sec. 14.
IDENTITY OF INSURER. The identity of the insurer shall be made clear in all of its advertisments. An advertisement shall not use a trade name, service mark, slogan, symbol or other device which has the capacity and tendency to mislead or deceive as to the true identity of the insurer.
Interpretation of Section B 11 [this section]
This section prohibits the use of the name of an agency or " _____ Underwriters" " _____ Plan" in type, size and location so as to have the capacity and tendency to mislead or deceive as to the true identity of the insurer.
This Section does not prohibit the use of the initials, the trade name or a portion of the corporate name of the insurer unless such use has the capacity and tendency to mislead or deceive as to the true identity of the insurer, in which event the insurer should set forth its full name and its home or principal office, i.e., city and state.
This Section prohibits an insurer from using an address so as to mislead or deceive as to its true identity or licensing status.
This Section prohibits an insurer from using envelopes or stationery which has imprinted thereon any name, service mark, slogan, symbol or other device which has the capacity or tendency to mislead or deceive as to imply that the insured or the policy advertised is connected with a governmental agency such as the Social Security Administration or the Veterans Administration.
760 IAC 1-18-14