Section 24.03.01.450 - ADVERTISEMENTS01.Prohibited Advertising. A chiropractor must not disseminate or cause the dissemination of any advertisement or advertising which is any way fraudulent, false, deceptive or misleading. Any advertisement or advertising will be deemed by the Board to be fraudulent, false, deceptive, or misleading if it: a. Is likely to deceive, defraud, or harm the public; orb. Uses false or misleading statement(s) regarding a chiropractor's skill or the efficacy or value of the chiropractic medicine, treatment, or remedy prescribed by a chiropractor or at a chiropractor's direction in the treatment of any disease or other condition of the body or mind.Idaho Admin. Code r. 24.03.01.450