Idaho Admin. Code r. 18.04.03.018

Current through September 2, 2024
Section 18.04.03.018 - DISPARAGING COMPARISONS AND STATEMENTS

An advertisement will not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of non-comparable policies of other insurers, and will not disparage competitors, their policies, services or business methods, and will not disparage or unfairly minimize competing methods of marketing insurance.

Idaho Admin. Code r. 18.04.03.018

Effective March 31, 2022