Section 04.02.01.066 - WHOLESALE, FACTORY DIRECT, OR SIMILAR CLAIMSIt is an unfair and deceptive act or practice for a seller to:
01.Factory. Describe itself or its goods by using the terms "factory direct," "factory to you," "direct from maker," "factory outlet," or words of similar meaning in its advertisements unless the seller's goods are actually manufactured by the seller or in factories owned or controlled by the seller.02.Wholesaler. Describe itself by using the terms "wholesaler," "wholesale outlet," "distributor," or words of similar meaning in its advertisements unless the seller actually owns and operates or directly and absolutely controls a wholesale or distribution facility which primarily sells goods to retailers for resale. A seller to which this provision applies may in addition be subject to CPR 66.03 and CPR 66.04 below.03.Cost. Use in connection with the advertising or sale of any goods or services, the terms "cost," "invoice price," "factory invoice," "factory billing," or terms of similar meaning or import or other representations that a good or service will be sold at, above, or below the seller's actual cost unless such is true.04.Wholesale Prices. State or imply that any goods or services are being offered at "wholesale" prices or to use a term of similar meaning unless the prices are in fact at or below the current prices which most retailers in the trade area usually and customarily pay when they buy such goods or services for resale.Idaho Admin. Code r. 04.02.01.066