Rule 120-2-71-.15 - Advertising(1) Advertisements of fixed and variable annuities marketed pursuant to this regulation shall be subject to the provisions of O.C.G.A. § 33-6-1et seq. and Georgia Insurance Department Regulation 120-2-11 and the applicable provisions of Department of Banking and Finance Regulation 80-5-3-.07.(2) No licensed or unlicensed person shall in connection with the marketing of annuities refer to coverage available by the Georgia Life and Health Insurance Guaranty Association, unless specifically asked by the annuity purchaser.(3) If annuity advertisements directed to prospective purchasers are included in mailings of bank statements or other documents generated by the financial institution relating to products or services provided by the financial institution, the mailings shall clearly identify the separate sources of the materials.(4) If the product or program named under which an annuity is marketed includes the name of a financial institution or the name of a program associated with the financial institution, the product or program name must also identify the insurance company which is issuing and underwriting the annuity.(5) Premiums shall not be referred to as "deposits." Terminology used in connection with annuities must be sufficiently different than that used in connection with traditional banking products and services so as to avoid confusion.(6) Advertisements of annuities are the responsibility of the insurer and are subject to review by the Georgia Insurance Department. If an advertisement describes annuity products and other types of financial services or investments, the entire advertisement must be submitted to the Georgia Insurance Department in the form in which it will be communicated to consumers.(7) An unlicensed employee of a financial institution may distribute an advertisement describing an annuity product to a prospective annuity purchaser or may refer a customer to a display containing such advertisements. However, that employee shall not recommend the purchase of an annuity, describe the features of an annuity, or respond to questions regarding the content of the advertisement. In response to any questions, the employee must indicate that the consumer should pose that question to the licensed agent.Ga. Comp. R. & Regs. R. 120-2-71-.15
O.C.G.A. Secs. 33-2-9, 33-3-23, 33-6-1et seq., 33-38-21.
Original Rule entitled "Advertising" adopted. F. Jul. 19, 1996; eff. Aug. 8, 1996.