D.C. Mun. Regs. tit. 6, r. 6-C205

Current through Register Vol. 72, No. 2, January 10, 2025

Rule 6-C205 - RECRUITMENT STRATEGIES, MARKETING, AND BRANDING

205.1

OAG shall develop and implement a recruitment strategy for attracting highly qualified talent. The strategy shall encompass methods that enable OAG to utilize workforce data to make budgeting decisions that provide the greatest value to residents, promote a singular recruitment brand, and clearly articulate a set of offerings provided to employees.

205.2

The overall development and application of recruitment-related marketing and communications strategies shall rest primarily with OAG. OAG is charged with oversight for the development of internal and external recruitment-related marketing and communications strategies for the agencies under its authority.

205.3

No marketing consultants, marketing research firms, social media consultants,

advertising agencies, graphic design firms, or web design firms shall be hired to develop recruitment-related materials without the approval of the Attorney General or designee.

205.4

In deciding the recruitment methods to use an OAG shall identify the methods that will most likely meet OAG's mission, objectives, and hiring goals. However, all recruitment methods, including any template communications and marketing materials, should be approved by the Attorney General or designee prior to their use. These include, but are not limited to draft, sample or template:

(a) Publications (including print and electronic publications);

(b) Logos;

(c) Branding and slogans;

(d) Advertising (the term advertising includes traditional media channels - TV, radio, billboard, magazine, newspaper, etc.), as well as marketing communications that utilize new media channels, including websites, email solicitations, and other activities involved in marketing employment with OAG;

(e) General media relations (distribution of press releases, development of external newswires, and all other activities related to media relations);

(f) Promotional videos; and

(g) Social media.

205.5

These provisions do not apply to any marketing strategy in use on the effective date of this section.

D.C. Mun. Regs. tit. 6, r. 6-C205

Final Rulemaking published at 69 DCR 4169 (4/29/2022)