D.C. Mun. Regs. tit. 6, r. 6-B205
The personnel authority shall develop and implement a recruitment strategy for attracting highly qualified talent. The strategy shall encompass methods that enable agencies to utilize workforce data to make budgeting decisions that provide the greatest value to residents, promote a singular employer recruitment brand, and clearly articulate a set of offerings provided to employees.
The overall development and application of recruitment-related marketing and communications strategies shall rest primarily with the personnel authority. The personnel authority is charged with oversight for the development of internal and external recruitment-related marketing and communications strategies for the agencies under its authority.
No marketing consultants, marketing research firms, social media consultants, advertising agencies, graphic design firms, or web design firms shall be hired to develop recruitment-related materials without the approval of the personnel authority.
In deciding the recruitment methods to use an agency shall identify the methods that will most likely meet the agency's mission, objectives, and hiring goals. However, all recruitment methods, including any template communications and marketing materials, should be approved by the personnel authority prior to their use. These include, but are not limited to draft, sample or template:
These provisions do not apply to any marketing strategy in use on the effective date of this section
D.C. Mun. Regs. tit. 6, r. 6-B205