18 Del. Admin. Code § 1302-2.0
The purpose of these regulations is to assure truthful and adequate disclosure of all material and relevant information in the advertising of accident and sickness insurance. This purpose is intended to be accomplished by the establishment of, and adherence to, certain minimum standards and guidelines of conduct in the advertising of accident and sickness insurance in a manner which prevents unfair competition among insurers and is conducive to the accurate presentation and description to the insurance buying public of a policy of such insurance offered through various advertising media. 18 Del.C. § 2302, 2303 and 2304 (hereinafter "Section") preclude the transmitting or use of information in the form of advertisements or otherwise in this State in such a manner or of such substance that the insurance buying public may be deceived or misled. Since such Sections establish only general standards, these regulations establish specific standards for advertisements relating to individual, group, blanket and selected group (franchise) accident and sickness insurance. These regulations are applicable to all persons and entities specified in 18 Del.C. § 505 authorized to transact accident and sickness insurance in this State. The following specific standards for advertisements of accident and sickness insurance are hereby adopted.
18 Del. Admin. Code § 1302-2.0