Section 3.19 - Advertisements(1) Business cards may be used by any registrant so long as they include the name of a Licensed Funeral Establishment and includes their registration type.(2) A Type 3 or Type 6 may properly advertise the services offered so long as said advertising is not false, deceptive, misleading or unfair as prohibited by 239 CMR 3.13(9). Advertising not meeting 239 CMR 3.19(2) includes, but is not limited to: (a) advertisements for a service that cannot be legally provided by a Licensed Funeral Establishment;(b) the listing of services of an Apprentice Embalmer or Funeral Home Assistant;(c) advertisements that state or imply that, with regards to pre-need arrangements, a Type 6, Apprentice Embalmer, or Funeral Home Assistant is a specialist, certified, an expert, or other similar terms.(d) advertisements referring to unregistered individuals or unlicensed funeral establishments. However, unregistered owners may utilize their names on signs as required by 239 CMR 3.04(2); and(e) services provided by a Type 6 that do not fall within the employment of said registrant at a Licensed Funeral Establishment.(3) All Advertising for a function or service that must be provided through a Licensed Funeral Establishment must include the name of a Licensed Funeral Establishment.Amended by Mass Register Issue S1331, eff. 1/27/2017.