205 CMR, § 256.09

Current through Register 1531, September 27, 2024
Section 256.09 - Endorsements
(1) An advertisement for Sports Wagering shall not state or imply endorsement by minors, persons 18 through 20 years old (other than professional athletes), collegiate athletes, schools or colleges, or school or college athletic associations.
(2) An individual who participates in Sports Wagering in the Commonwealth under an agreement with a Sports Wagering Operator for advertising, branding or promotional purposes must disclose the relationship and may not be compensated in promotional credits for additional wagers.
(3) Endorsements must comply with the Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255.

205 CMR, § 256.09

Adopted by Mass Register Issue 1489, eff. 1/25/2023 (EMERGENCY).
Amended by Mass Register Issue 1493, eff. 4/14/2023.