The term "former price" as used in Section 17501 of the Business and Professions Code and in this article includes but is not limited to the following words and phrases when used in connection with advertised prices; "formerly--," "regularly--," "usually--," "originally--," "reduced from__________," "was __________ now__________," "__________% off."
Cal. Code Regs. Tit. 4, § 1301
Note: Authority cited: Sections 19034 and 19088, Business and Professions Code. Reference: Sections 17500, 17501, 19150 and 19210, Business and Professions Code.