Cal. Code Regs. tit. 25 § 11202

Current through Register 2024 Notice Reg. No. 50, December 13, 2024
Section 11202 - Affirmative Marketing Programs

It shall be the policy of the agency to achieve greater access to housing opportunities created by programs assisted by the agency for all persons regardless of race, sex, sexual orientation, marital status, familial status, color, religion, national origin or handicap. An Affirmative Fair Housing Marketing Plan (the "Plan") furthering this policy shall be submitted to the agency by any housing sponsor who seeks financial assistance from the agency. The Plan shall satisfy all requirements of the Affirmative Fair Housing Marketing Regulations in 24 C.F.R. Section 200.600 et seq., and shall remain in force and effect until the deed of trust securing any agency financing is terminated.

In addition, the Plan shall satisfy the following requirements:

(a) It shall contain an undertaking by the housing sponsor to rent the units in the development in a manner consistent with giving notice of the availability of such units to all persons in the housing market of the community irrespective of race, sex, marital status, color, religion, national origin or handicap.
(b) All advertising should state "Financed by the California Housing Finance Agency" and "Equal Housing Opportunity," with the appropriate HUD logo.
(c) It shall identify by language and by number any significant number of persons in a community within the housing market area who have a limited fluency in the English language.
(d) Where there is a significant number of persons in a community within the housing market area who have a limited fluency in the English language, the Plan shall:
(1) Identify the media most likely to reach such persons,
(2) Provide that in advertisements for the housing development the publication will be made in the native language of such persons, in addition to advertisements in the English language, and
(3) Describe the provisions which the housing sponsor will make for handling inquiries by and negotiations with such persons for the rental of units in the development.
(e) The housing sponsor shall keep a record of all advertisements made pursuant to the Plan. The records shall include a copy or transcript of the advertisement copy, the identity of the media in which it was disseminated, and the date(s) of each appearance. The housing sponsor shall also keep a record of the dates and places of any meetings or communications between the housing sponsor and any individual or group referred to the housing sponsor by the agency or organizations, representing any of the groups within the community acting on behalf of any classification of persons described in (a) above. Such records shall be retained for a period of two years.

The agency may from time to time review the Plan and the housing sponsors' activities pursuant to the Plan and may require amendments to the Plan if it does not fully comply with the requirements of this section.

Nothing in this section shall be construed to require the housing sponsor to make units available to the handicapped in excess of the number of such units required under the regulatory agreement (or other contractual documents) between the housing sponsor and the agency. This section shall not apply to an "owner-occupied housing development" or to "mutual self-help housing" except to the extent required by any applicable Federal law(s).

Cal. Code Regs. Tit. 25, § 11202

1. Repealer of former section 11202 and renumbering and amendment of former section 11205 to new section 11202 filed 11-12-96; operative 12-12-96 (Register 96, No. 46).
1. Repealer of former section 11202 and renumbering and amendment of former section 11205 to new section 11202 filed 11-12-96; operative 12-12-96 (Register 96, No. 46).