Section 53118 - Marketing(a) Marketing means: (1) Any activity conducted by, or on behalf of, a plan in which information regarding the services offered is disseminated in order to persuade Medi-Cal beneficiaries to enroll or accept an application for enrollment in that plan.(2) Any presentation made by, or on behalf of, a plan to any individual or organization to procure written or other public endorsement of that plan.Cal. Code Regs. Tit. 22, § 53118