Cal. Code Regs. tit. 16 § 1811

Current through Register 2024 Notice Reg. No. 45, November 8, 2024

Section 1811 - Advertising

(a) All persons or referral services regulated by the board who advertise their services shall include all of the following information in any advertisement.

(1) The full name of the licensee, registrant, or registered referral service as filed with the board.

(2) The complete title of the license or registration held or an acceptable abbreviation, as follows:

(A) Licensed Marriage and Family Therapist, or MFT, or LMFT.

(B) Licensed Educational Psychologist or LEP.

(C) Licensed Clinical Social Worker or LCSW.

(D) Registered Associate Marriage and Family Therapist or Registered Associate MFT. The abbreviation "AMFT" shall not be used in an advertisement unless the title "registered associate marriage and family therapist" appears in the advertisement.

(E) Registered Associate Clinical Social Worker or Registered Associate CSW. The abbreviation "ASW" shall not be used in an advertisement unless the title "registered associate clincal social worker" appears in the advertisement.

(F) Registered MFT Referral Service.

(G) Licensed Professional Clinical Counselor or LPCC.

(H) Registered Associate Professional Clinical Counselor or Registered Associate PCC. The abbreviation "APCC" shall not be used in an advertisement unless the title "registered associate professional clinical counselor" appears in the advertisement.

(3) The license or registration number.

(b) Registrants must include the name of his or her employer in an advertisement, or if not employed, the name of the entity for which he or she volunteers.

(c) Licensees may use the words "psychotherapy" or "psychotherapist" in an advertisement provided that all the applicable requirements of subsection (a) are met.

(d) It is permissible for a person to include academic credentials in advertising as long as the degree is earned, and the representations and statements regarding that degree are true and not misleading and are in compliance with Section 651 of the Code. For purposes of this subdivision, "earned" shall not mean an honorary or other degree conferred without actual study in the educational field.

(e) The board may issue citations and fines containing a fine and an order of abatement for any violation of Section 651 of the Code.

(f) For the purposes of this section, "acceptable abbreviation" means the abbreviation listed in subsection (a)(2) of this Section.

Cal. Code Regs. Tit. 16, § 1811

1. New section filed 1-26-77; effective thirtieth day thereafter (Register 77, No. 5).
2. Amendment filed 9-15-83; effective thirtieth day thereafter (Register 83, No. 38.)
3. Change without regulatory effect (Register 86, No. 41).
4. Amendment of section and NOTE filed 11-5-97; operative 12-5-97 (Register 97, No. 45).
5. Change without regulatory effect amending subsection (c) filed 11-25-97 pursuant to section 100, title 1, California Code of Regulations (Register 97, No. 48).
6. Amendment of first paragraph and subsection (a), repealer of subsection (b)(4), subsection renumbering, new subsection (d) and amendment of NOTE filed 9-13-2002; operative 10-13-2002 (Register 2002, No. 37).
7. Change without regulatory effect amending subsections (b)(1), (b)(4) and (c) filed 4-25-2005 pursuant to section 100, title 1, California Code of Regulations (Register 2005, No. 17).
8. Amendment of subsections (b)(5) and (e) and amendment of NOTE filed 5-24-2011; operative 5-24-2011 pursuant to Government Code section 11343.4 (Register 2011, No. 21).
9. Amendment of section heading, section and NOTE filed 1-9-2013; operative 4-1-2013 pursuant to Government Code section 11343.4(b)(4) (Register 2013, No. 2).
10. Repealer and new subsections (a)(1)(D) and (a)(1)(H), amendment of subsection (a)(1)(E) and amendment of NOTE filed 3-14-2018; operative 3-14-2018 pursuant to Government Code section 11343.4(b)(3) (Register 2018, No. 11).

Note: Authority cited: Sections 137, 4980.60 and 4990.20, Business and Professions Code. Reference: Sections 125.9, 137, 650.4, 651, 4980.03, 4980.09, 4980.44, 4982, 4989.49, 4989.54, 4992.2, 4992.3, 4999.12, 4999.12.5 and 4999.90, Business and Professions Code.

1. New section filed 1-26-77; effective thirtieth day thereafter (Register 77, No. 5).
2. Amendment filed 9-15-83; effective thirtieth day thereafter (Register 83, No. 38.)
3. Change without regulatory effect (Register 86, No. 41).
4. Amendment of section and Note filed 11-5-97; operative 12-5-97 (Register 97, No. 45).
5. Change without regulatory effect amending subsection (c) filed 11-25-97 pursuant to section 100, title 1, California Code of Regulations (Register 97, No. 48).
6. Amendment of first paragraph and subsection (a), repealer of subsection (b)(4), subsection renumbering, new subsection (d) and amendment of Note filed 9-13-2002; operative 10-13-2002 (Register 2002, No. 37).
7. Change without regulatory effect amending subsections (b)(1), (b)(4) and (c) filed 4-25-2005 pursuant to section 100, title 1, California Code of Regulations (Register 2005, No. 17).
8. Amendment of subsections (b)(5) and (e) and amendment of Note filed 5-24-2011; operative 5-24-2011 pursuant to Government Code section 11343.4 (Register 2011, No. 21).
9. Amendment of section heading, section and Note filed 1-9-2013; operative 4-1-2013 pursuant to Government Code section 11343.4(b)(4) (Register 2013, No. 2).
10. Repealer and new subsections (a)(1)(D) and (a)(1)(H), amendment of subsection (a)(1)(E) and amendment of Note filed 3-14-2018; operative 3/14/2018 pursuant to Government Code section 11343.4(b)(3) (Register 2018, No. 11).