Section 1054.3 - Definition of Advertising(a) For purposes of this article, "advertising" or "advertisement" means: (1) Any written or printed communication for the purpose of soliciting, describing, or promoting a dentist's licensed activities, including a brochure, letter, pamphlet, newspaper, telephone listing, periodical, business card or other writing.(2) Any directory listing caused or permitted by a dentist which indicates his or her licensed activity.(3) Any radio, television, computer network or similar airwave or electronic transmission which solicits or promotes the dentist's practice.(4) Any printing or writing on novelty objects or dental care products.(b) "Advertising" or "advertisement" does not include any of the following: (1) Any printing or writing used on buildings, uniforms or badges, where the purpose of the writing is for identification.(2) Any printing or writing on memoranda or other communications used in the ordinary course of business where the sole purpose of the writing is other than the solicitation or promotion of the dentist's practice.Cal. Code Regs. Tit. 16, § 1054.3
1. New section filed 4-24-2000; operative 5-24-2000 (Register 2000, No. 17). Note: Authority cited: Sections 651 and 1614, Business and Professions Code. Reference: Section 651, Business and Professions Code.
1. New section filed 4-24-2000; operative 5-24-2000 (Register 2000, No. 17).