Pursuant to Section 651(c) of the Code, fee advertising must be accurate and precise. Fees for dental services may be advertised provided the advertisement fully discloses all services customarily included by the dental profession as part of the advertised service, including but not limited to necessary diagnosis, radiographs, restorative treatment, drugs, local anesthesia or analgesia, materials, laboratory fees and post-operative care. The advertisement must also disclose any additional services not part of the procedure but for which the patient will be charged, together with the fees for such services.
Cal. Code Regs. Tit. 16, § 1050
Note: Authority cited: Sections 651 and 1614, Business and Professions Code. Reference: Sections 651 and 1680, Business and Professions Code.