Cal. Code Regs. tit. 14 § 18651.4

Current through Register 2024 Notice Reg. No. 25, June 21, 2024

Section 18651.4 - Advertising Requirements for Certified Collection Centers

(a) Advertising using one or more of the following mechanisms at least once every six months shall constitute compliance with the requirements of the Act:

(1) Newspaper, magazine, newsletter or other periodic publication;

(2) Radio;

(3) Press releases, public service announcements, or feature news;

(4) Printed material including brochures or posters;

(5) Outdoor advertising including billboards and transit signs;

(6) Special events;

(7) Television;

(8) Direct mail;

(9) Yellow pages;

(10) Online website;

(11) Social media platform.

(b) An advertisement shall include the name, location, and hours used lubricating oil is accepted at the center and indicate that the center accepts used lubricating oil at no charge, and offers payment of the recycling incentive.

(c) Two or more collection centers may jointly advertise their centers provided the name, location, and hours of each center is identified, and the form and frequency of advertisement complies with part (a) of this Section. The advertisement must also indicate that each center accepts used lubricating oil at no charge and offers payment of the recycling incentive.

(d) If a collection center wishes to implement an advertising program different from that described in part (a) of this Section, the center shall petition CalRecycle for approval by submitting a written request describing how the center will meet the advertising requirement of the Act. CalRecycle shall notify the center in writing within thirty (30) calendar days of receipt of the petition that its request is either:

(1) Approved; or

(2) Denied and the reasons for denial.

Cal. Code Regs. Tit. 14, § 18651.4

1. New section filed 1-21-93 as an emergency; operative 1-21-93 (Register 93, No. 4). A Certificate of Compliance must be transmitted to OAL 5-21-93 or emergency language will be repealed by operation of law on the following day.
2. Certificate of Compliance as to 1-21-93 order transmitted to OAL 5-21-93 and filed 7-6-93 (Register 93, No. 28).
3. Amendment of subsections (b)-(d) filed 6-16-95; operative 7-17-95 (Register 95, No. 24).
4. Amendment of section heading and section filed 5-8-2017; operative 7-1-2017 (Register 2017, No. 19).

Note: Authority cited: Sections 40502 and 48641, Public Resources Code. Reference: Section 48660, Public Resources Code.