Section 5374 - Proposal Plans and Scoring Criteria(a) Proposal shall contain the following information and shall be scored on the criteria listed under each section. (1) Site Plan. (0 to 20 points) (A) The physical address of the proposed Center.(B) Size and location of property. Include a description of the proximity to tourist attractions, restaurants and lodging and distance from major freeways or highways.(C) Central heating and air conditioning capacity.(D) The architectural theme of the facility and how it is representative of local surroundings.(E) Restroom facilities and Americans with Disabilities Act (ADA) compliance.(F) An interior display space to include the following: Lay out for information racks, service desk and rest rooms. The lay out must include plans that allow, at a minimum, eight 2' x 3' display racks, or 25' of linear wall space, or 51 square feet of open space dedicated to brochure display racks, and space for a 42" plasma screen.(G) Direct Internet access, preferably with speed of 128kb or better, for visitor use.(H) Parking facilities, including RV and bus parking.(2) Marketing Plan. (0 to 20 points) The marketing plan shall include the following: (A) Public Relations. 1. Describe any public relations efforts that will promote the proposed center.(B) Direct Sales 1. A list of any merchandise to be sold at the center, the benefit the merchandise has to the traveler and the competitive pricing of the merchandise with other local vendors.2. A list of any and all commercial establishments attached to the proposed property and the level of service it will provide to the traveler.3. A list of any travel services provided at the center, including travel arrangements, ticket booking service and internet service.4. A commitment that the California Welcome Center shall not provide any real estate or time-shares sales, or engage in or support telemarketing.5. Describe any other plans to promote the center through direct sales.(C) Print Advertising 1. Describe any plans to promote the Center through print advertising.(3) Financial Plan. (0 to 20 points) The financial plan shall describe or include the following: (A) Funding sources and financial ability to meet hours of operation, on-going marketing activities and payment of the annual $5,000 fee.(4) Operational Plan. (0 to 30 points) The operational plan shall include the following:(A) Description of proposed staffing which shall include a manager with decision-making authority. Include number of full-time and part-time staff, and indicate paid or volunteer. Describe proposed uniforms or name tags that will distinguish the staff from the visitors.(B) Commitment to operate seven days a week, except for major holidays.(C) Describe in detail the plan to gather, display and maintain visitor brochures and travel-related information from throughout the State.(D) Building Maintenance. Provide plans for maintaining the building, restrooms and grounds surrounding the center.(E) Proof of insurance on the proposed property. The Applicant shall furnish to the Office a certificate of insurance stating that there is comprehensive general liability insurance in effect for the property with a combined single limit of not less than one million dollars per occurrence for bodily injury and property liability combined.(G) Operating hours and how they meet the needs of travelers in that area.(H) Training Plans for Staff.(I) Authorization by the property owner that the applicant can display signage for a California Welcome Center on the exterior of the proposed property and evidence that signage will be in compliance with any relevant city or county ordinances or applicable conditions, covenants and restrictions.(J) Provide the method used for tracking the number of visitors to the Center.(K) Description of visitor traffic patterns including current and projected visitor numbers and determination of whether a center is warranted in said area. If another California Welcome Center is located within 50 miles of the proposed location, description of how the visitor traffic patterns will support both centers.(5) Local or Community Support (0 to 10 points) (A) A letter from at least two of the following: the community's principal destination marketing organization, tourism association, city or county, supporting the establishment of a California Welcome Center in the area.(b) Eligible Proposals receiving between eighty-five (85) and one hundred (100) points shall be considered for designation and a site visitation shall be scheduled.(c) Site visitation. (0-20 Points) A site visitation of the proposed Center will be conducted to verify the site and operational plan and to evaluate the Applicants understanding of the role of a California Welcome Center.(d) The Agency shall award the designation to the Applicant(s) receiving the highest score.(e) The designation shall be for a five-year period, with the first year being a probationary period. At the end of the five years, the Center shall submit in writing a letter of intent to continue operation of the Center and the Office shall re-evaluate the effectiveness and appropriateness of continuing a Center designation at the same location.Cal. Code Regs. Tit. 10, § 5374
1. New section filed 8-1-2006; operative 8-31-2006 (Register 2006, No. 31). Note: Authority cited: Section 13995.151, Government Code. Reference: Sections 13995.150, 13999.151, 13995.152, 13995.153 and 13995.154, Government Code.
1. New section filed 8-1-2006; operative 8-31-2006 (Register 2006, No. 31).