Cal. Code Regs. tit. 10 § 104.103

Current through Register 2025 Notice Reg. No. 2, January 10, 2025

Section 104.103 - Misleading Impression

The advertisement as a whole must not be inaccurate or create a misleading impression even though statements therein separately considered are literally truthful.

Cal. Code Regs. Tit. 10, § 104.103

1. Change without regulatory effect renumbering former Section 134 to Section 104.103 (Register 87, No. 14). For prior history, see Register 82, No. 45.
2. Amendment of NOTE filed 4-13-88; operative 5-13-88 (Register 88, No. 18).

Note: Authority cited: Section 8053, Financial Code. Reference: Section 6523, Financial Code.

1. Change without regulatory effect renumbering former Section 134 to Section 104.103 (Register 87, No. 14). For prior history, see Register 82, No. 45.
2. Amendment of NOTE filed 4-13-88; operative 5-13-88 (Register 88, No. 18).