Ala. Admin. Code r. 700-X-3-.04

Current through Register Vol. 42, No. 12, September 30, 2024

Section 700-X-3-.04 - Advertising

(1) Statement of Policy. Advertising in Alabama must be done in accordance with this rule which is designed to reasonably facilitate the flow of accurate information and prevent false and/ or misleading advertising.

(2) Certain Advertising Prohibited.

(a) The advertising is intentionally designed to mislead or deceive its intended audience.

(b) Licensees and privilege holders are not to compensate or give anything of value to a representative of the press, radio, television, or other communication medium in anticipation of, or in return for, professional publicity in a news item. A paid advertisement is to be identified as such unless it is apparent from the context that it is a paid advertisement.

(3) The following shall be deemed appropriate means advertising:

(a) Advertising any form not prohibited by paragraph 1 and 2 above.

(b) Listings in directories published by third parties which are open to all qualified members of the profession practicing in the geographic area covered by the directories. The listings may include such factual material as name, address, telephone number, office days and hours, and approved area(s) of specialty.

(c) Endeavoring to educate the public to an awareness of the physical therapy profession.

(d) Preparation of articles for nonmedical publications and participation in seminars, lectures, and civic programs designed to educate the public to the services offered by the profession.

Ala. Admin. Code r. 700-X-3-.04

Filed September 30, 1982. Amended: Filed December 14, 2001; effective January 18, 2002. Amended: Filed April 23, 2013; effective May 28, 2013.

Adopted by Alabama Administrative Monthly Volume XXXV, Issue No. 08, May 31, 2017, eff. 6/26/2017.

Amended by Alabama Administrative Monthly Volume XXXVII, Issue No. 09, June 28, 2019, eff. 8/5/2019.

Amended by Alabama Administrative Monthly Volume XLII, Issue No. 07, April 30, 2024, eff. 6/14/2024.

Author: Robert L. Shoemake, Beth Curry Dozier, Herbert R. Caillouet, Cathy T. Sanford, Sonja Farrell, Olivia J. Box, Matt Bledsoe, Kathy Miller

Statutory Authority:Code of Ala. 1975, §§ 34-24-193, 34-24-217, 34-24-220.