Ala. Admin. Code r. 20-X-7-.10

Current through Register Vol. 42, No. 12, September 30, 2024

Section 20-X-7-.10 - Beer Tastings

Beer tastings may be permitted subject to the following terms and conditions:

(a) Beer tastings are permitted to be conducted on any premises holding an ABC retail or wholesale license to sell beer.

(b) All beer tasting events shall be subject to the following requirements:

1. Notification shall be given by the licensee to the ABC Board seven (7) days prior to the tasting event.

2. Only products which have been approved for sale within the state may be used for tastings

3. The products used shall be designated for tasting use only and shall not be sold and/or consumed otherwise.

4. Those conducting the tasting shall maintain proof of purchase for the products.

5. Beer tastings shall be of a structured nature and not exceed a period of 2 1/2 continuous hours.

6. All beer shall be dispensed from original containers prepared by the manufacturer with labels visible to the consumer. Individual samples furnished to a consumer shall contain no more than two ounces of the beer.

7. Beer tastings shall be conducted by beer manufacturers or wholesalers on any of the licensed premises referred to in (a) above. The manufacturer or wholesaler shall be permitted to conduct beer tastings utilizing its own personnel, or industry representatives who have permits and identification, with the assistance from retail personnel if desired. At all tastings, the manufacturer, wholesaler or retail licensee shall provide for purposes of the promotion, a person with a sufficient knowledge of the product(s) involved to conduct said tastings.

8. All cost of a beer tasting, including the cost of the beer, shall be borne by the licensee on whose premises the beer tasting is held.

9. Any product with a broken seal shall be removed from the licensees' premises at the end of the tasting event.

(c) All beer tasting events shall be subject to the following restrictions:

1. Tastings shall not be offered to any consumer who is under the age of 21 or who appears, considering the totality of the circumstances, to be intoxicated.

2. The tasting area shall be confined to the licensed premises, in a designated area, so as to separate the event from any point-of-sales of alcoholic beverages. Tastings shall not be conducted on a patio or parking area that is outside the licensed premises. This restriction does not prohibit a special event licensee from conducting an outdoor tasting event. A special event retail licensee shall be required to designate one area within the licensed premises to conduct tastings.

3. The tasting area shall contain, at a minimum, one table. The wholesaler, manufacturer, or its representative shall be present at the table throughout the duration of the tasting event.

4. Only the product shall be served at the tasting event. Non-alcoholic mixers may be added.

5. Other than purchases allowed by license type and that are necessary for a planned tasting event, no licensee shall receive payment or other consideration directly or indirectly from any other licensee.

6. No promotions, sweepstakes, prizes, or contests shall be held during a tasting event.

7. No signs or banners advertising the event shall be placed outside the licensed premises.

(d) The licensee shall be held responsible for a tasting event held on their licensed premises.

(e) The Board may, itself initiate, investigate and, if appropriate, disapprove and prohibit the continued tasting by any licensee found to be conducting tastings in violation of applicable state laws and ABC Rules and Regulations.

Ala. Admin. Code r. 20-X-7-.10

New Rule: Filed January 15, 1999; effective February 19, 1999.

Amended by Alabama Administrative Monthly Volume XXXV, Issue No. 09, June 30, 2017, eff. 8/5/2017.

Amended by Alabama Administrative Monthly Volume XL, Issue No. 01, October 29, 2021, eff. 12/13/2021.

Author: ABC Board

Statutory Authority:Code of Ala. 1975, § 28-3-49.