Scram Software Pty Ltd.

Trademark Trial and Appeal Board

Nov 23, 2016

No. 86658580 (T.T.A.B. Nov. 23, 2016)

This Opinion is not a
Precedent of the TTAB

Mailed: November 23, 2016

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

In re Scram Software Pty Ltd.
_____

Serial No. 86658580
_____

Joshua M. Gerben, Gerben Law Firm PLLC,
for Scram Software Pty Ltd.

Brittany A. Estell, Trademark Examining Attorney, Law Office 122,
John Lincoski, Managing Attorney.
_____

Before Zervas, Hightower, and Larkin,
Administrative Trademark Judges.

Opinion by Larkin, Administrative Trademark Judge:
Scram Software Pty Ltd. (“Applicant”) seeks registration on the Principal Register
of the mark CLOUD SHERIFF in standard characters (“CLOUD” disclaimed) for
goods and services identified as:
“Computer software for encrypting, decrypting,
synchronizing, replicating, processing, transmitting,
exchanging, storing, backing up, archiving, organizing,
sharing, modifying, updating, digitally signing,
watermarking, removing metadata from, manipulating
and accessing files and directories, data, documents,
information, messages, emails, text, photos, images,
graphics, music, audio, video, and multimedia content via
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global and local computer networks and other
communication networks; computer software for
encrypting, decrypting, integrity checking and detecting
unauthorized activity of computer files, directories,
documents, folders, data and information; computer
software for use in a cloud or networked computing
environment providing data encryption and privacy
relating to storing, organizing, transmitting, processing,
sharing, accessing, backing up and archiving of files,
directories, emails and other electronic data and
information on public and private networks; computer
software for synchronizing and replicating files,
directories, data and information across electronic devices;
computer software for synchronizing of computer files,
directories, data and information within a collaborative
work environment; computer software for the encrypted
and private storage of computer files, directories,
documents, folders, data and information on storage
hardware, cloud storage services and networked
computers; computer software for detecting unauthorized
creation and modification of computer files, directories,
documents, folders, data and information; computer
software for the encryption, decryption and private sharing
of computer files, directories, documents, folders, data and
information; computer software for creating, exchanging
and managing encryption keys,” in International Class 9,
and
“Providing on-line non-downloadable software for text,
picture and video messaging; Providing on-line non-
downloadable software for electronically exchanging
encrypted data, audio, video images and graphics via
computers, mobile devices, wireless and
telecommunications networks; providing on-line non-
downloadable software for creating, exchanging and
managing encryption keys; providing on-line non-
downloadable software for detecting copyright
infringement; providing on-line non-downloadable
software for digitally signing electronic files, photos and
other electronic documents; providing on-line non-
downloadable software for verifying the authenticity and
existence of electronic files, photos and other electronic
documents; providing on-line non-downloadable software
for detecting unauthorized modification or forgery of
electronic files, photos and other electronic documents;
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development, design, implementation, testing, analysis,
and consulting services in the field of security, access,
authorization, authentication, encryption, and
identification systems for computers, computer systems,
computer software, computer hardware and computer
networks,” in International Class 42.1
The Trademark Examining Attorney has refused registration under Section 2(d)
of the Trademark Act, 15 U.S.C. § 1052(d), on the ground that Applicant’s CLOUD
SHERIFF mark so resembles the mark HISOFTWARE SECURITY SHERIFF in
standard characters (“SECURITY” disclaimed) shown in Registration No. 4623241
for the following goods and services:
“Computer software, namely, downloadable software for
use in document, data and information security, protection
of documents, data and information, and encryption of
documents, data and information, and restriction and
tracking of access to documents, data and information,” in
International Class 9, and
“Providing temporary use of online non-downloadable
software for use in document, data and information
security, protection of documents, data and information,
and encryption of documents, data and information, and
restriction and tracking of access to documents, data and
information; software as a service (SAAS) services, namely,
hosting software for use in document, data and information
security, protection of documents, data and information,
and encryption of documents, data and information, and
restriction and tracking of access to documents, data and
information,” in International Class 42,
as to be likely, when used in connection with Applicant’s goods and services, to cause
confusion, mistake, or deception.2 After the Examining Attorney made the refusal

1 Application Serial No. 86658580 was filed on June 10, 2015 under Section 1(b) of the
Trademark Act, 15 U.S.C. §1051(b), based on Applicant’s allegation of a bona fide intention
to use the mark in commerce.
2 Cited Registration No. 4623241 issued on October 21, 2014.
Serial No. 86658580
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final, Applicant timely appealed and requested reconsideration. After the Examining
Attorney denied the request for reconsideration, the appeal resumed. The case is fully
briefed. We reverse the refusal to register.
I. Record on Appeal
The record consists of the following:
● Pages from the U.S. Patent and Trademark Office’s (“PTO”) TESS database
regarding Registration No. 3693241 for the mark HISOFTWARE COMPLIANCE
SHERIFF and Registration No. 3552758 for the mark HISOFTWARE
COMPLIANCE SHERIFF, both owned by the owner of the cited mark (July 21, 2015
Office Action);
● A dictionary definition of the term “cloud computing” from the Free Online
Dictionary of Computing (July 21, 2015 Office Action);3
● A dictionary definition of “sheriff” from the Oxford Dictionary online
dictionary (September 9, 2015 Office Action);
● Pages from the websites at folddoc.org, lifehacker.com, and alertsec.com
discussing cloud computing (July 21, 2015 Office Action and September 9, 2015 Office
Action);
● Pages from the websites at security.stackexchange.com, spychecker.com,
sophos.com, articsoft.com, viivo.com, and vormetric.com discussing computer file

3 In the July 21, 2015 Office Action, the Examining Attorney mentioned a dictionary
definition of “house mark” from dictionary.com, but the definition was not made of record.
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encryption and computer data security (July 21, 2015 Office Action and September 9,
2015 Office Action);
● Copies of the certificates of registrations for various third-party registrations
of SHERIFF-formative marks (August 16, 2015 Response to Office Action and March
2, 2016 Request for Reconsideration);4 and
● Pages from third-party websites at thesheriffapp.com, createautomate.com,
websheriff.com, teleosoft.com, sheriff-software.com, download.cnet.com,
pcworld.com, spillman.com, and mailshell.com, showing the use of SHERIFF-
formative marks (August 16, 2015 Response to Office Action and March 2, 2016
Request for Reconsideration).
II. Analysis
Section 2(d) of the Trademark Act prohibits the registration of a mark that so
resembles a prior registered mark as to be likely, when used in connection with the
goods or services of the applicant, to cause confusion, mistake, or deception. 15 U.S.C.
§ 1052(d). Our determination of likelihood of confusion under Section 2(d) is based
upon an analysis of all probative facts in the record that are relevant to the likelihood
of confusion factors set forth in In re E.I. du Pont de Nemours & Co., 476 F.2d 1357,
177 USPQ 563, 567 (CCPA 1973). The Examining Attorney correctly notes that “[n]ot
all the du Pont factors, however, are necessarily relevant or of equal weight, and any
one of the factors may control in a given case, depending upon the evidence of record.”
9 TTABVUE 6 (citing Citigroup Inc. v. Capital City Bank Group, Inc., 637 F.3d 1344,

4 These registrations and various third-party uses are described on a chart below.
Serial No. 86658580
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98 USPQ2d 1253, 1260 (Fed. Cir. 2011), In re Majestic Distilling Co., 315 F.3d 1311,
65 USPQ2d 1201, 1204 (Fed. Cir. 2003), and du Pont, 177 USPQ at 567). In every
case under Section 2(d), of course, two key considerations are the similarities between
the marks and the similarities between the goods or services. See Federated Foods,
Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976) (“The
fundamental inquiry mandated by § 2(d) goes to the cumulative effect of differences
in the essential characteristics of the goods and differences in the marks.”). We also
find relevant, on the record here, the sixth du Pont factor regarding the nature and
number of third-party marks in use on similar goods and services.
A. Similarities Between the Goods and Services
Under the second du Pont factor, the determination of the similarities of the
subject goods and services is based upon the identifications of goods and services in
the involved application and the cited registration. Stone Lion Capital Partners, LP
v. Lion Capital LLP, 746 F.3d 1317, 110 USPQ2d 1157, 1162 (Fed. Cir. 2014);
Octocom Sys., Inc. v Houston Computers Servs. Inc., 918 F.2d 937, 16 USPQ2d 1783,
1787 (Fed. Cir. 1990). The goods and services do not have to be identical or even
competitive for confusion to be likely. They need only be “related in some manner
and/or if the circumstances surrounding their marketing are such that they could
give rise to the mistaken belief that they emanate from the same source.” Coach
Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 101 USPQ2d 1713, 1722 (Fed.
Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)).
Serial No. 86658580
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The identification of goods in the application covers, inter alia, “Computer
software for encrypting . . . documents . . .” The identification of goods in the cited
registration covers, inter alia, “Computer software, namely, downloadable software
for use in . . . encryption of documents . . .” The goods are thus identical in part. The
identification of services in the application covers “development, design,
implementation, testing, analysis, and consulting services in the field of . . .
encryption . . .,” while the identification of services in the cited registration covers
“hosting software for use in . . . encryption of documents.” The services are thus very
similar. The Examining Attorney also made of record Internet evidence showing that
third parties frequently provide the goods and services identified in the application
and in the cited registration under the same mark. July 21, 2015 Office Action and
September 9, 2015 Office Action. Applicant does not address this du Pont factor in its
briefs, relying instead on “the differences between the marks and the crowded field of
SHERIFF marks in the marketplace,” 7 TTABVUE 8, and thus concedes that the
subject goods and services are identical in part and closely related. This du Pont factor
thus strongly favors a finding a likelihood of confusion. The identity of the goods in
part also requires us to presume that they travel in the same channels of trade to the
same classes of customers. In re Viterra Inc., 671 F.3d 1358, 101 USPQ2d 1905, 1908
(Fed. Cir. 2012). This too favors a finding of a likelihood of confusion under the third
and fourth du Pont factors.

Serial No. 86658580
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B. The Number and Nature of Similar Marks in Use on Similar Goods or
Services
Under the sixth du Pont factor, we consider “[t]he number and nature of similar
marks in use on similar goods.” du Pont, 177 USPQ at 567. This factor addresses the
strength of a mark with respect to both its inherent strength, based on the nature of
the term itself, and its commercial strength, based on the marketplace recognition
value of the term as a mark. Couch/Braunsdorf Affinity, Inc. v. 12 Interactive, LLC,
110 USPQ2d 1458, 1476 (TTAB 2014) (citing In re Chippendales USA, Inc., 622 F.3d
1346, 96 USPQ2d 1681, 1686 (Fed. Cir. 2010) (“A mark’s strength is measured both
by its conceptual strength (distinctiveness) and its marketplace strength (secondary
meaning).”)).
The Federal Circuit has held that evidence of the extensive registration and use
of a term by others can be powerful evidence of the term’s commercial weakness. Jack
Wolfskin Ausrustung Fur Draussen GmbH & Co. v. Millennium Sports, S.L.U., 797
F.3d 1363, 116 USPQ2d 1129, 1136 (Fed. Cir. 2015); Juice Generation, Inc. v. GS
Enters. LLC, 794 F.3d 1334, 115 USPQ2d 1671, 1674 (Fed. Cir. 2015). Third-party
registrations and uses are also “competent to show that the common term [between
two marks] has an accepted meaning in a given field and that marks containing the
term have been registered and used for related goods because the remaining portions
of the mark may be sufficient to distinguish the marks as a whole from one another.”
Promark v. GFA Brands. Inc., 114 USPQ2d 1232, 1244 (TTAB 2015); see also In re
Box Solutions Corp., 79 USPQ2d 1953, 1955 (TTAB 2006) (“Third-party registrations
Serial No. 86658580
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can be used in the manner of a dictionary definition to illustrate how a term is
perceived in the trade or industry.”).
Applicant made of record the following third-party registrations and uses:
Mark Reg.
No.5
Goods/Services
ISHERIFF 4711968 Software as a service (SAAS) services, namely, hosting software
for use by others for purposes of computer security for
businesses and enterprises; cloud computing featuring software
for use in the field of computer security for businesses and
enterprises; Computer virus protection services.
PHONESHERIFF 4083686 Computer software for use in monitoring computer and
computer network activity.
ISHERIFF and
Design
4519026 Computer software for use in database case related information
management, for e-filing, e-forwarding and the electronic
transmission of documents for use by law enforcement,
detectives, private investigators, paralegals, legal assistants,
attorneys, judges, clerks of court and process servers in the civil
and criminal justice systems that may be downloaded from a
global computer network; private investigation; legal services,
namely, process serving.
ISHERIFF 4589479 Computer software for use in database case related information
management, for e-filing, e-forwarding and the electronic
transmission of documents for use by law enforcement,
detectives, private investigators, paralegals, legal assistants,
attorneys, judges, clerks of court and process servers in the civil
and criminal justice systems that may be downloaded from a
global computer network; private investigation; legal services,
namely, process serving.
WEB SHERIFF
PROTECTING
YOUR RIGHTS
ON THE
INTERNET and
Design
4051296 Legal consulting services in the fields of entertainment,
internet, right of publicity, intellectual property, take down
notifications and online anti-piracy investigations; all relating
to the Internet.

5 Applicant also made of record summaries of three pending applications to register
SHERIFF-formative marks, with no evidence of use of the marks. This evidence shows
nothing more than that the applications were filed with the PTO. In re Binion, 93 USPQ2d
1531, 1535 n.3 (TTAB 2009). We have given the applications no consideration.
Serial No. 86658580
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SHERIFF’S
REWARD
3867984 Electronic game programs; Gaming equipment, namely, slot
machines with or without video output; Gaming machines;
Machines for playing games of chance; Slot machines.
TM SHERIFF 4520624 Negotiation and settlement of commercial transactions for
third parties, namely, intellectual property acquisition services
in the negotiation and acquisition of intellectual property and
domain names on behalf of others; intellectual property watch
services, namely, investigating the unauthorized use of an
owner’s intellectual property to minimize the unauthorized use
of such intellectual property; expert witness services in legal
matters and litigation support services in the field of
intellectual property; intellectual property consultation; legal
support services, namely, intellectual property due diligence
services, namely, conducting ownership research on the
businesses and intellectual property of others.
SHERIFF
CHASE
NA Game and entertainment software.
SHERIFF RAGE NA Game and entertainment software.
AMAZING
SHERIFF
NA Game and entertainment software.
SHERIFF
ACADEMY
NA Game and entertainment software.
DOLPHIN
SHERIFF
NA Game and entertainment software.
REFOG TIME
SHERIFF
NA Computer software for parental control.
WEB SHERIFF NA Computer software for optimizing and protecting user’s
Internet presence and intellectual property.
SHERIFF NA Computer software for office management.
SHERIFF
SOFTWARE
NA Software development kit including licensing.
PHONESHERIFF
INVESTIGATOR
NA Computer software for parental control.
SHERIFF’S
OFFICE
NA SAAS provider for sheriff office and law enforcement data
management.
FILE SHERIFF NA Computer software for file management.
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TIME SHERIFF NA Computer software for parental control.
DATA SHERIFF NA Computer software for security, data encryption, security, and
antivirus.
THE SHERIFF
APP
NA Mobile phone application for “custom sheriff apps,” namely,
custom iPhone and Android app development for law
enforcement agencies.
INTERNET
SHERIFF
NA SAAS provider for enterprise content security.
SHERIFF NA Computer software for software protecting the software
development process.
SOCIAL
SHERIFF
NA Computer software for managing users Facebook interactions.

We first address the impact of this evidence on the commercial strength and
source-identifying capacity of the word “SHERIFF” in the marks. Applicant argues
that “the USPTO Register and the marketplace reflect a plethora of SHERIFF-
formative marks.” 7 TTABVUE 13. The Examining Attorney argues that “goods and
services listed in the third-party registrations submitted by applicant are different
from those at issue and thus do not show that the relevant wording is commonly used
in connection with the goods and services at issue,” 9 TTABVUE 9, and that
Applicant’s “marketplace evidence is not persuasive in evidencing that the wording
‘SHERIFF’ is diluted with respect to applicant’s and registrants (sic) goods and/or
services, because the subject matter and function of the software in the websites are
not similar to those at issue.” 9 TTABVUE 12.
We find that the record evidence is insufficient to show that “SHERIFF” is
commercially weak or “diluted.” A number of the “SHERIFF” formative marks in the
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record are not used in connection with goods and services that are similar to the
software goods and services at issue here, including the registered marks for software
used by law enforcement personnel, legal consulting services, electronic game
programs, and the negotiation and settlement of commercial transactions services,
and the common-law marks for game and entertainment software, and software used
by law enforcement personnel. The number of pertinent registrations and uses (10)
is far smaller than the number of registrations and uses in the Jack Wolfskin and
Juice Generation cases, and Applicant did not show how long or how extensively the
third-party marks have been used.
We next consider whether the record evidence demonstrates that SHERIFF has
an accepted meaning in the field of computer software and services. The Examining
Attorney made of record an Oxford Dictionary (American English) definition of
“sheriff” as “an elected official in a county who is responsible for keeping the peace.”
(September 9, 2015 Office Action). Applicant agrees that this is the literal definition
of “sheriff,” but argues that “sheriff”:
also is a known “turn of phrase” in American culture.
Throughout every industry, people who diligently guard
against security violations or crimes are known as “the
sheriff” of their industry. In the context of security
software, the word sheriff would instantly create the
impression of security and relate it to computer security
and encryption. “Sheriff” within the context of computer
security and encryption software and software-as-a-service
products would have no other meaning. As shown through
the extensive third-party evidence provided thus far, many
software companies use the word sheriff in the same weak
manner.
Serial No. 86658580
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7 TTABVUE 12. We do not agree with Applicant that the record shows that the word
“sheriff” is a “turn of phrase in American culture,” but for the reasons discussed
below, we do agree that the record shows that the word “sheriff” as used for
protection, monitoring, and security software goods and services generally has a
suggestive connotation that lessens the ability of the word to identify a particular
source of such goods and services.
Some of the third-party registrations and uses in the record appear to use the
word “sheriff” in its dictionary sense to identify software that is used by actual law
enforcement officials, or that refers to fictitious ones.6 The others, however, appear to
employ the word in a looser, non-dictionary, and colloquial sense of something, or
someone (other than an actual law enforcement official), that protects against, or
monitors or polices, something other than criminal activity.7 These include the
registered marks ISHERIFF and PHONE SHERIFF, and the marks REFOG TIME
SHERIFF, WEB SHERIFF, SHERIFF, PHONE SHERIFF INVESTIGATOR, FILE
SHERIFF, TIME SHERIFF, DATA SHERIFF, and INTERNET SHERIFF.
Exemplary uses of “sheriff” in marks for software that protects against or monitors
something (without the involvement of law enforcement officials) are shown below:

6 These include the registered marks ISHERIFF and ISHERIFF and design for software used
by law enforcement and judicial personnel, the registered mark SHERIFF’S REWARD for
gaming software and electronic games, the computer games entitled Sheriff Chase, Sheriff
Rage, Amazing Sheriff, Sheriff Academy, and Dolphin Sheriff, and the software products sold
under the marks SHERIFF, SHERIFF’S OFFICE and THE SHERIFF APP, which are used
by law enforcement officials.
7 The Examining Attorney tacitly acknowledged this non-literal meaning on appeal. In her
appeal brief, the Examining Attorney cited the dictionary definition of “sheriff” and then
argued that the “wording ‘CLOUD’ and ‘SECURITY’ [in the subject marks] merely modifies
what applicant’s and registrant’s software are presiding over . . .” 9 TTABVUE 7.
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Exemplary uses of “sheriff” in marks for software that enables private citizens to
protect against or monitor something (other than criminal activity) are shown below:
Serial No. 86658580
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These marks use “sheriff” in a non-literal, colloquial sense that “indicates that
[SHERIFF] carries a suggestive or descriptive connotation in the [software] industry,
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and is weak for that reason.” Juice Generation, 115 USPQ2d at 1675. They suggest
that software marks containing the word SHERIFF are capable of co-existing without
confusion where “the remaining portions of the mark may be sufficient to distinguish
the marks as a whole from one another.” Promark, 114 USPQ2d at 1244. Against the
backdrop of the evidence regarding the SHERIFF-formative, we turn now to the first
du Pont factor regarding the similarity of the marks.
C. Similarities Between the Marks
This factor focuses on “‘the similarity or dissimilarity of the marks in their
entireties as to appearance, sound, connotation and commercial impression.’” Palm
Bay Imports Inc. v. Veuve Cliquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369,
73 USPQ2d 1689, 1691 (Fed. Cir. 2005) (quoting du Pont, 177 USPQ at 567). “In a
particular case, any one of these means of comparison may be critical in finding the
marks to be similar.” M.C.I. Foods, Inc. v. Bunte, 96 USPQ2d 1544, 1550-51 (TTAB
2010) (citing In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988)). “The proper
test is not a side-by-side comparison of the marks, but instead whether the marks are
sufficiently similar in terms of their commercial impression such that persons who
encounter the marks would be likely to assume a connection between the parties.”
Coach, 101 USPQ2d at 1721 (quotation omitted). Because the goods are identical in
part and the services are closely related, the degree of similarity between the marks
necessary to support a finding of likelihood of confusion declines. See, e.g., Century 21
Real Estate Corp. v. Century Life of Am., 970 F.2d 874, 23 USPQ2d 1698, 1700 (Fed.
Serial No. 86658580
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Cir. 1992); Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 73 USPQ2d 1350, 1354
(Fed. Cir. 2004).
Applicant argues that “given that the marks share only one inherently weak word,
SHERIFF, and given the widespread and pervasive use of SHERIFF-formative marks
across the relevant marketplaces and classes of goods and services, it is highly
unlikely that confusion would result from Applicant’s use of CLOUD SHERIFF in
connection with Applicant’s Goods and Services and Registrant’s use of
HISOFTWARE SECURITY SHERIFF for Registrant’s Goods and Services.” 7
TTABVUE 8. The Examining Attorney responds that “[c]onsumer confusion has been
held likely for marks that do not physically sound or look alike but that convey the
same idea, stimulate the same mental reaction, or may have the same overall
meaning,” 9 TTABVUE 6, and that “the commercial impressions of the marks in their
entirety are likely to be confusingly similar, namely, ‘CLOUD SHERIFF’ as cloud
computing software for securing one’s computer while ‘HISOFTWARE SECURITY
SOFTWARE’ would similarly be viewed as software for security, provided by
HiSoftware line of products.” 9 TTABVUE 7. For the reasons discussed below, we
agree with Applicant that the differences in the marks, considered against the
backdrop of the suggestiveness of “SHERIFF” in association with the relevant goods
and services, are sufficient to make confusion unlikely even though the marks are
used for identical and very similar goods and services.
Applicant’s mark and the cited mark have the word “SHERIFF” in common, but
“likelihood of confusion cannot be predicated on dissection of a mark, that is, on only
Serial No. 86658580
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part of a mark.” In re Nat’l Data Corp., 753 F.2d 1056, 224 USPQ 749, 751 (Fed. Cir.
1985). “On the other hand, in articulating reasons for reaching a conclusion on the
issue of confusion, there is nothing improper in stating that, for rational reasons,
more or less weight has been given to a particular feature of a mark, provided the
ultimate conclusion rests on consideration of the marks in their entireties. Indeed,
this type of analysis appears to be unavoidable.” Id.
We find that “SHERIFF” is the dominant portion of Applicant’s mark because the
word “CLOUD” that precedes it is merely descriptive of Applicant’s goods and
services,8 and has been disclaimed. See, e.g., In re Dixie Rests., Inc., 105 F.3d 1405,
41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997) (affirming finding that “DELTA,” not the
disclaimed word “CAFE,” was the dominant portion of the mark THE DELTA CAFE).
In the cited mark, however, we find that “HISOFTWARE,” which the Examining
Attorney calls the registrant’s “house mark,” 9 TTABVUE 7,9 is the dominant portion,

8 The Examining Attorney made of record a dictionary definition of “cloud” as “a loosely
defined term for any system providing access via the Internet to processing power, storage,
software or other computing services, often via a web browser. Typically these services will
be rented from an external company that hosts and manages them.” Free Online
Dictionary of Computing (July 21, 2015 Office Action). In the context of Applicant’s goods
and services, the word “CLOUD” in its mark describes that Applicant’s software and services
are provided over the Internet.
9 Applicant and the Examining Attorney disagree about whether HISOFTWARE is a house
mark, but that disagreement is more semantic than substantive and we need not resolve it
to decide the appeal. Assuming that HISOFTWARE is a house mark, the cases cited by the
Examining Attorney for the proposition that “[l]ikelihood of confusion is not necessarily
avoided between otherwise confusingly similar marks merely by including a house mark if
the dominant portion of both marks is the same,” 9 TTABVUE 7-8, are distinguishable.
Unlike the situation here, those cases involved the applicant’s addition of its house mark to
the registered mark, as well as marks whose common elements were also their dominant
elements. In re Chica, Inc., 84 USPQ2d 845, 1848-49 (TTAB 2007) (addition of BY CHICA to
registered CORAZON mark did not avoid a likelihood of confusion where CORAZON was the
dominant element of the marks); In re Apparel Ventures, Inc., 229 USPQ 225, 226 (TTAB
Serial No. 86658580
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not “SHERIFF.” The first word “HISOFTWARE” is the key source-identifying
element because the elements that follow are the disclaimed word “SECURITY” and
“SHERIFF,” which, as discussed above, is suggestive and has limited source-
identifying capacity.10
Turning to a comparison of the marks in their entireties, the cited mark
HISOFTWARE SECURITY SHERIFF and Applicant’s mark CLOUD SHERIFF
differ in appearance and sound. The Examining Attorney does not address the issue
of similarity in sound, but argues that “marks may be confusingly similar in
appearance where similar terms or phrases or similar parts of terms or phrases
appear in the compared marks and create a similar overall commercial impression.”
9 TTABVUE 8. The only similar term in the marks is “SHERIFF,” however, and as
discussed above, that word is suggestive when used in connection with software goods
and services, including encryption and security software. Where the common element
of two marks is weak because it is suggestive of the subject goods or services, it is
unlikely that consumers will be confused unless the overall combinations have other
commonality. See, e.g., Juice Generation, 115 USPQ2d at 1674-75; In re Bed &
Breakfast Registry, 791 F.2d 157, 229 USPQ 818, 819 (Fed. Cir. 1986). We find that
HISOFTWARE SECURITY SHERIFF and CLOUD SHERIFF do not have other

1986) (addition of BY SASSAFRAS to registered SPARKS mark did not avoid confusion
where SPARKS was the dominant element of the marks).
10 The registrant’s use of “SHERIFF” in its mark is similar structurally to the use of the word
in the third-party software marks discussed above such as ISHERIFF, PHONESHERIFF,
DATA SHERIFF, and INTERNET SHERIFF, which use the word “SHERIFF” after a
modifier that describes a particular type or use of the software.
Serial No. 86658580
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commonality when considered in their entireties. CLOUD SHERIFF may create the
impression of a particular type of software for cloud applications, but it does not
create the impression that the source of that software is the company that produces
software sold under the cited mark HISOFTWARE SECURITY SHERIFF. This du
Pont factor does not support a finding of a likelihood of confusion.
Conclusion
On the basis of the record as a whole, “we find, because of the suggestiveness of
[SHERIFF] and the third-party use of this term in connection with [software], the
mere fact that the parties’ marks both contain the term [SHERIFF] is not a sufficient
basis on which to find likelihood of confusion.” Rocket Trademarks Pty Ltd. v. Phard
S.p.A., 98 USPQ2d 1066, 1077 (TTAB 2011) (ZU ELEMENTS for printed products,
leather goods, and clothing found not be confusingly similar to ELEMENT and
ELEMENTALITY for same goods due to suggestiveness and weakness of
“ELEMENT” formative). In balancing the du Pont factors, we find that the differences
in the marks in appearance, sound, meaning, and commercial impression, when
considered in their entireties, are sufficient to make confusion unlikely even though
the marks are used on identical and closely related goods and services.
Decision: The refusal to register is reversed.